Mission
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Free Our Sports is an Alcohol Justice campaign committed to exposing and eliminating alcohol advertising, sponsorships, branding, celebrity endorsements, and promotions from every sport, from college games to the Super Bowl, from the World Series to the World Cup and the Olympics.


Join Us!
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Join Alcohol Justice to help drive a wedge between alcohol and sports. Be an advocate for public health and safety. Help us hold Big Alcohol accountable for alcohol-related harm.

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Take Action!
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Alcohol Justice will be posting new opportunities here very soon to let activists take direct action against the Big Alcohol companies who most frequently endanger young people with alcohol advertising, sponsorships, branding, and celebrity endorsements. Check back soon to TAKE ACTION.


Global Allies
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Protecting young people from unhealthy and exploitative alcohol advertising is a global issue. In response, the emerging campaign, https://www.EndAlcoholAdvertisingInSport.org is a portal to organizations worldwide who share the mission of removing alcohol sponsorship from sports.

Free Our Sports® Youth Film Festival!

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From 2009 to 2013 Alcohol Justice ran annual video contests for youth. Initially, it was specifically challenging alcohol advertising at the Super Bowl. In the final year we created this Free Our Sports® Film Festival Contest website. This space is dedicated to providing a digital rallying point for young people to creatively oppose alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the NFL Championship, from the World Series to the World Cup and Olympics.  We aren't committed yet to trying the contest again, but take a look at the amazing youth-produced videos!